TORONTO, Sept 6 (Reuters) - Royal Bank of Canada ( RY )

is betting on alternative investments and emerging markets debt

and equity to boost its U.S. global asset management business,

said new CEO Donald Sanya, who aims to ramp up hiring.

Born and raised in Nairobi, Kenya, Sanya took charge in

August and leads a team of 225 employees in the U.S. where RBC

manages about $470 billion in assets.

The U.S. global asset management team has added about 75

employees since 2020, and more will be added, Sanya said,

without specifying how many.

Growth in the U.S. can come from emerging markets where RBC

manages assets worth $35 billion; fixed income through RBC's

Blue Bay fixed income platform, with $100 billion in assets; and

alternative investments such as private equity, real estate,

infrastructure and hedge funds, Sanya said.

"We really believe that this is an area that will continue

to drive a lot of growth for us," he said in an interview.

Emerging market economies are expected to outpace developed

market economies, he said, due to favorable demographic trends,

increased domestic consumption and other long-term secular

trends, making them an attractive option for investors.

Sanya said the bank sees attractive opportunities in private

lending in emerging markets, a rapidly growing asset class, as

investors seek to diversify by making loans to corporations.

"The increase in volatility in the marketplace, as well as

the rate uncertainty, has caused opportunities to invest in

fixed income and generate superior returns for clients," Sanya

said, noting the demand for platforms to manage wealth as the

aging population rises.