June 16 (Reuters) - Reddit ( RDDT ) launched two new AI-powered

advertising features on Monday aimed at helping brands drive

greater engagement by tapping user conversations on the

platform, the company said.

The company said its AI-driven tool, "Reddit Insights",

would provide real-time insights to marketers for planning

campaigns by identifying trends on the platform and testing

campaign ideas.

It will also provide a feature called "Conversation Summary

Add-ons", allowing brands to integrate "positive" user comments

directly under the ads to show what they think about the ad

subject.

Platforms such as Reddit ( RDDT ), Snap and Pinterest ( PINS )

are leaning on AI-driven ad targeting tools to attract

marketers in a fiercely competitive ad market amid economic

uncertainties.

Reddit's ( RDDT ) announcement comes after WPP Media trimmed its forecast

for global ad revenue growth to 6% from its prior target of 7.7%

due to uncertainties related to changing U.S. trade policies.

Brands are expected to prioritize flexible ad contracts and

accelerate the adoption of AI tools in ad production and user

targeting, the media investment arm of ad group WPP ( WPP ) said

last week.

Last month, Reddit ( RDDT ) forecast second quarter revenue above Wall

Street estimates, but CEO Steve Huffman said the company

expected some disruption for traffic from Google search.

Reddit ( RDDT ) also launched new content moderation and analytics tools

in March, aimed at helping people adhere to community rules and

better understand content performance.

(Reporting by Jaspreet Singh in Bengaluru; Editing by Saumyadeb

Chakrabarty)