July 25 (Reuters) - Shares of British pest control

company Rentokil Initial ( RTO ) fell as much as 6.8% on

Thursday after the company said it expects annual organic

revenue growth for its North American segment to come in at the

lower end of its previous forecast.

The London-listed company in March had forecast full year

North America organic revenue to grow within the 2%-4% range.

(Reporting by Yamini Kalia in Bengaluru)