MEXICO CITY, March 13 (Reuters) - Mexico's Alsea, which

operates chains such as Domino's Pizza and Starbucks ( SBUX ), plans to

surpass the 5,000-store mark by the end of this year, the firm's

chief executive officer said on Wednesday.

"We operate more than 4,600 stores and our plan is to

surpass the 5,000 store milestone by the end of the year," said

CEO Armando Torrado, speaking at the firm's investor day.