Chairperson of PwC in India, Sanjeev Krishan, said in an exclusive conversation with CNBC-TV18's Shereen Bhan that retail businesses are dealing with a consumer who was always online.

Share Market Live

NSE

He added that Indian consumer also wants to focus on the sustainability of purchased products and is globally aligned and price sensitive. "In deals spree, we talk of pricey consumer businesses," he said.

Highlighting the strong influence of technology in the retail business, he said that the PwC survey actually showed that four in ten CEOs said this business won't exist the way it does.

Highlighting retail's growth story in Indian markets, Kishan said that many products will be made available to Indian consumers as FDI rules eased in the country. He also batted the need to maintain margins for businesses in this sector.

Also Read:Metro Brands shares near 52-week high after 35% revenue growth in Q4

First Published:May 24, 2023 7:46 PM IST