Arvind Fashions saw a steady improvement in revenues for the July-September quarter, said Shailesh Chaturvedi, MD & CEO of the company.

“We look at from Q1 where there is only 10 percent of the revenue realized, we have gone steady consistently. There is an improvement in July-September and we have now crossed 50 percent of the revenue,” he told CNBC-TV18.

Chaturvedi said that sales during Diwali panned out better than planned. “If you look at recent Diwali festival, we have crossed more than 70 percent of the revenue. So there is a consistent revenue increase since unlock 4 that happened in September. Most of our stores are now running and consistently business is coming back to normal now,” he said.

Diwali saw good demand in Arvind’s stores across the country, said Chaturvedi.

“Diwali-to Diwali business, we are close to 80 percent of business. What has really helped also is the winter set in early this year. The early onset of winter helped increase the bill sizes,” he said.

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(Edited by : Santosh Nair)