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Richemont remains cautious on raising jewellery prices despite high gold prices
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Richemont remains cautious on raising jewellery prices despite high gold prices
Nov 9, 2024 12:59 PM

PARIS, Nov 8 (Reuters) - Cartier owner Richemont

plans to stick to its cautious approach to raising prices of

jewellery despite the soaring price of gold in recent months,

and has no plans yet for price increases in the upcoming months,

executives said on Friday.

"We've been extremely cautious at maintaining the actual

activity of our retail pricing on the price of gold," Richemont

chief executive officer Nicolas Bos told analysts on Friday.

As the luxury industry grapples with a downturn and shoppers

become pickier about what they buy, high end brands have faced

questions about whether price hikes since the pandemic were

pushed too far.

Gold prices have had an impact on purchasing costs and

margins of the group and the company, which also owns labels Van

Cleef & Arpels and Buccellati has over the past 12 months

implemented "a few, but very limited and very targeted" price

increases in certain countries where there were exchange rate

fluctuations.

"We will continue to be cautious," said Bos.

The executive stressed the Richemont's efforts to keep price

differences between regions as low as possible in order to limit

sales to resellers, who purchase goods in one region with the

intention of selling them elsewhere.

Global geopolitical uncertainty, including tensions in the

Middle East, has sent gold prices soaring.

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