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Rivian to lay off more than 600 workers amid EV pullback, WSJ reports
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Rivian to lay off more than 600 workers amid EV pullback, WSJ reports
Oct 23, 2025 6:35 AM

(Reuters) -Rivian Automotive ( RIVN ) is set to lay off more than 600 people, or around 4% of its workforce, as the electric-vehicle maker looks to reduce costs, the Wall Street Journal reported on Thursday, citing people familiar with the matter.

The company had carried out a smaller round of layoffs, affecting 1.5% of staff, a month ago, the report said.

Rivian, which plans to launch its lower-cost R2 sport-utility vehicle next year, did not immediately respond to a Reuters request for comment.

The company has struggled to achieve consistent profitability amid high production costs, a slowing EV market and intense competition from Tesla, Ford, and a growing slate of Chinese rivals.

It has focused on improving manufacturing efficiency at its Normal, Illinois plant, while preparing for its next-generation R2 models, which are expected to broaden its reach beyond the luxury segment.

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