11:27 AM EST, 02/07/2025 (MT Newswires) -- Roblox ( RBLX ) is expected to continue growing bookings by more than 20% annually, given its expanding user base and new video game offerings, Wedbush said Friday in a report.

Roblox ( RBLX ) is "the most compelling growth opportunity in the video game sector" with the " potential to unlock additional profit drivers within its business," Wedbush said.

"The company has begun monetizing a large percentage of its non-payers through advertising, with 80% of engagement hours currently generating no revenue," Wedbush said.

The move to offer content partners a higher revenue share on in-app purchases will likely attract "higher-quality" content creators, the report said.

Wedbush reiterated its outperform rating on the stock with an $83 price target.

Roblox ( RBLX ) shares rose 1.5% in recent Friday trading.

Price: 68.10, Change: +0.98, Percent Change: +1.45