12:41 PM EDT, 07/15/2025 (MT Newswires) -- Roblox ( RBLX ) said Tuesday it has launched a new licensing platform, including Roblox License Manager and Licenses catalog, to enable partnerships between creators and IP holders.

"We have a goal to have 10% of all gaming content revenue flowing through the Roblox ( RBLX ) ecosystem and benefiting our community," said Chief Product Officer Manuel Bronstein.

The company said it is rolling out the platforms with initial partners Netflix ( NFLX ) , Lionsgate, Sega, and Kodansha, offering seven initial IP titles for eligible creators.

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