09:50 AM EDT, 04/01/2025 (MT Newswires) -- Roblox ( RBLX ) said Tuesday that it is collaborating with Alphabet's (GOOG, GOOGL) Google ( GOOG ) to sell rewarded video ads to clients.

Roblox ( RBLX ) said rewarded videos allow gaming users to watch up to 30-second full-screen video ads in exchange for in-game benefits or rewards.

Financial terms of the partnership were not disclosed.

Shares of Roblox ( RBLX ) were up more than 4% in recent trading.

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