02:09 PM EDT, 05/01/2025 (MT Newswires) -- Roblox ( RBLX ) on Thursday raised its 2025 bookings outlook after it topped Wall Street's expectations for the metric in the first quarter amid a growing user base.

The video game platform now projects full-year bookings between $5.29 billion and $5.36 billion, up from its prior range of $5.20 billion to $5.30 billion. Analysts polled by FactSet are looking for $5.26 billion. The company defines bookings as revenue plus the change in deferred revenue and other noncash adjustments.

Roblox ( RBLX ) expects a full-year net loss between $977 million and $1.04 billion, compared with a loss of $995 million to $1.07 billion previously projected.

For the March quarter, bookings jumped 31% year over year to $1.21 billion, topping the Street's $1.15 billion views. Average daily active users, or DAUs, advanced 26% to 97.8 million.

Roblox's ( RBLX ) shares were up 1.1% in Thursday afternoon trade. The stock has risen 17% in the year so far.

Roblox's ( RBLX ) first-quarter net loss narrowed to $0.32 per share from $0.43 a year earlier. The Street was looking for a $0.40 loss.

For the ongoing quarter, the company expects bookings of $1.17 billion to $1.19 billion, while the Street is looking for $1.17 billion.

Roblox ( RBLX ) in April announced a new rewarded video ad format in partnership with Alphabet (GOOG, GOOGL) unit Google ( GOOG ). Wedbush Securities expects the collaboration to "catapult" ad revenue growth starting in the second quarter.

"We believe Roblox ( RBLX ) has begun monetizing a large percentage of its non-payers through advertising, with roughly 80% of engagement hours currently generating no revenue," Wedbush analysts wrote in a Thursday note. "Roblox ( RBLX ) is also offering its content partners a higher revenue share on in-app purchases, which will likely attract higher-quality content to the platform."

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