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Roku, Amazon Ads Team Up to Create Integrated Advertising Platform for Connected TV

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Roku, Amazon Ads Team Up to Create Integrated Advertising Platform for Connected TV

Jun 16, 2025 3:34 AM

06:04 AM EDT, 06/16/2025 (MT Newswires) -- Roku ( ROKU ) and Amazon ( AMZN ) Ads have teamed up to create an integrated advertising platform for connected television in the US, the companies said in a joint statement Monday.

Through Amazon Demand-Side Platform, or Amazon DSP, the partnership will deliver logged-in reach to about 80 million connected TV households in the US across major streaming apps, including The Roku Channel and Prime Video for advertisers, the companies said.

The new offering will be available to advertisers by Q4, according to the companies.

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