10:47 AM EDT, 10/31/2025 (MT Newswires) -- Roku ( ROKU ) reported a solid financial beat for Q3, driven by continued expansion in its advertising business and strengthening its position in the connected-TV market, Wedbush said Friday in a report.

"As it expands profitably, Roku ( ROKU ) is setting the chessboard for meaningful growth in its advertising business, with various pathways to success," Wedbush said.

Roku's ( ROKU ) profitability push is anchored in expanding digital-advertising opportunities, the report said. The company has broadened its demand-side platform partnerships, integrated new ad-tech and measurement tools such as AppsFlyer and FreeWheel, and launched its Ads Manager, opening the door to small- and midsize-business and performance marketers, and these efforts may become "a significant, high-margin growth driver for years to come," Wedbush said.

On Thursday, the streaming platform provider posted $1.21 billion in revenue, up 14% from a year earlier, and adjusted earnings before interest, taxes, depreciation, and amortization of $117 million, topping analyst expectations.

Wedbush raised its price target on Roku ( ROKU ) stock to $115 from $110 and maintained its outperform rating.

Roku ( ROKU ) shares rose 13% in recent Friday trading.

Price: 113.37, Change: +13.34, Percent Change: +13.34