Roku Launches Advertising Technology Roku Exchange-March 2024-www.financetom.com

Roku Launches Advertising Technology Roku Exchange

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Roku Launches Advertising Technology Roku Exchange

Jun 12, 2024 7:49 AM

10:16 AM EDT, 06/12/2024 (MT Newswires) -- Roku ( ROKU ) said Wednesday it has launched Roku Exchange, an advertising technology solution that links ad inventory with advertiser demand

Roku Exchange provides marketers with access to Roku Media, enabling them to drive reach and performance through the ad-buying platform of their choice, the company said.

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