10:01 AM EDT, 09/18/2024 (MT Newswires) -- Roku ( ROKU ) shares were advancing 2% Wednesday after the company said it was launching Roku Ads Manager, a self-service tool developed for advertisers to measure the effectiveness of their ad campaigns in engaging with consumers.

Roku Ads Manager evaluates connected television, or CTV, performance, enabling advertisers to track viewers who see their ads through a streaming service and end up buying their product or take another desired action.

The new ads manager also integrates with Shopify's ( SHOP ) direct-to-consumer and ecommerce platforms, Roku ( ROKU ) said, familiarizing the buying process for consumers. Merchants can create shoppable ads allowing consumers to buy products using their Roku ( ROKU ) remote, it added.

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