10:34 AM EDT, 04/30/2024 (MT Newswires) -- Roku ( ROKU ) said Tuesday that it plans a data-driven TV streaming partnership with The Trade Desk ( TTD ) to enable the latter's customers to optimize their campaigns for TV streaming viewers.

The partnership will provide advertisers using The Trade Desk ( TTD ) with the ability to use Roku Media and audience and behavioral data to better understand viewers, Roku ( ROKU ) said.

Financial terms of the partnership were not disclosed.

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