Roku inc. ( ROKU ) shares are trading higher Wednesday after the company reported surpassing 90 million streaming households in the first week of January 2025.

What To Know: This milestone highlights Roku's ( ROKU ) position as the leading TV operating system in the U.S., Canada and Mexico and its expansion into nearly half of all U.S. broadband households. CEO Anthony Wood credited the platform's ease of use and viewer-focused features for driving growth.

“Roku’s extensive scale sets us apart in the streaming industry, with more engagement than any other TV OS platform in the U.S.,” said Wood.

The company also highlighted its expanding content library, including over 500 free live linear channels and a strong advertising platform, which are central to its strategy. The achievement builds on a decade of growth for Roku's ( ROKU ) TV program and 15 years since the launch of its first streaming device, solidifying its position in the streaming market.

ROKU Price Action: Roku ( ROKU ) shares closed Wednesday up 6.42% at $83, according to Benzinga Pro.

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