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Roku Streaming Surpasses Broadcast Viewership in US for Third Consecutive Month, Nielsen Reports
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Roku Streaming Surpasses Broadcast Viewership in US for Third Consecutive Month, Nielsen Reports
Sep 3, 2025 7:17 AM

09:34 AM EDT, 09/03/2025 (MT Newswires) -- Roku ( ROKU ) said Wednesday that US viewers spent more time streaming content on Roku ( ROKU )-powered devices than traditional broadcast television for the third consecutive month in July, citing Nielsen data.

Streaming on Roku ( ROKU )-powered devices accounted for 21.4% of all TV viewing time in the US compared with 18.4% for broadcast TV, the company said.

Roku's ( ROKU ) share of TV viewing has grown 14% year over year, the company added.

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