10:56 AM EDT, 03/19/2024 (MT Newswires) -- Roku ( ROKU ) has agreed to expand its partnership with Cross Screen Media to include cross-channel measurement, enabling the latter's agency customers to measure ad campaigns on Roku's ( ROKU ) streaming platform, Cross Screen Media said Tuesday.

Cross Screen Media, which provides connected TV activation managed services provider, said the expanded partnership also allows its customers to leverage Roku's ( ROKU ) Automatic Content Recognition viewership data for precise audience targeting.

Terms of the expanded partnership were not disclosed.

Roku ( ROKU ) did not immediately respond to MT Newswires' request for comment. Shares of the company rose 3% in recent trading.

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