Rumble Inc ( RUM ) on Wednesday highlighted recent Bitcoin (CRYPTO: BTC) purchases in accordance with its bitcoin treasury strategy.

What Happened: Video-sharing platform and cloud services provider Rumble said it added approximately 188 Bitcoin to its treasury at an average price of approximately $91,000 per coin.

The $17.1 million Bitcoin purchase reinforces the company’s expansion into cryptocurrency and emphasizes its ongoing commitment to Bitcoin as a strategic asset.

“We are excited to announce these purchases and allocation of Bitcoin as part of our treasury strategy as well as a larger strategic move as we further expand our ties to the crypto industry. These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies,” said Chris Pavlovski, chairman and CEO of Rumble.

“As a leading video and cloud services platform for the crypto community, we are proud to officially hold Bitcoin as we continue to grow and engrain crypto into our company’s DNA.”

See Also: Bitcoin To Defy Trump Tariffs, Recession Fears, Will Hit $200,000 By End Of 2025: Standard Chartered

How To Buy RUM Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Rumble's case, it is in the Communication Services sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

RUM Price Action: Rumble shares were up 2.18% at $7.96 at the time of publication Wednesday, according to Benzinga Pro.