04:09 AM EDT, 05/14/2024 (MT Newswires) -- Rumble (RUM) said late Monday it filed a second lawsuit against Alphabet's (GOOG, GOOGL) Google ( GOOG ) for allegedly attempting to monopolize digital advertising.

Rumble said it seeks injunctive relief and damages of more than $1 billion.

The complaint, filed in the US District Court for the Northern District of California, accuses Google ( GOOG ) of buying up firms across the ad tech stack chain and implementing "anticompetitive and exclusionary practices" in violation of the Sherman Antitrust Act, Rumble said.

"The arrangement creates flagrant conflicts of interest and is analogous to insider trading in financial markets," Rumble said. "Google ( GOOG ) has access to information that allows it to rig the system in its favor and extract supracompetitive fees from every transaction."

The company also alleges that Google ( GOOG ) convinced Meta's (META) Facebook not to offer competing alternatives to its online advertising tools.

The company said the ad tech lawsuit is separate from an earlier one it filed against Google ( GOOG ) for directing users to its own YouTube ( GOOG ) over other video-sharing platforms, which remains in the discovery stage.

Google ( GOOG ) and Meta did not immediately reply to MT Newswires' requests for comment.

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