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Amazon ( AMZN ) promises 15 movies in cinemas a year
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Ben Affleck, Chris Hemsworth among star-studded lineup
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No hints on new James Bond
By Lisa Richwine and Rollo Ross
LAS VEGAS, April 2 (Reuters) - Ryan Gosling, Chris
Hemsworth, Halle Berry and other Hollywood stars turned on the
charm in Las Vegas on Wednesday to showcase Amazon.com's ( AMZN )
expanded push into the movie business.
Gosling appeared at the annual CinemaCon convention of
theater owners after the debut of a trailer for his coming
science fiction epic "Project Hail Mary," based on a popular
novel by Andy Weir.
In the film, Gosling portrays a teacher-turned-astronaut who
embarks on a long-shot mission to save the planet and meets an
alien named Rocky.
"This is why we go to the movies," Gosling said.
"I'm not just saying that because I'm in it, but also
because I'm a producer on the film," he said to laughter. "And
it's also true."
"Project Hail Mary" is set for release next March as Amazon ( AMZN )
picks up the pace of movie releases.
The online retailer, which also operates the Prime Video
streaming service, has released a handful of films in cinemas
each year over the past decade. The company now promises to
increase that to at least 15 annually by 2027. It has already
scheduled 14 releases for 2026.
Amazon ( AMZN ) bought the MGM studio and its vast movie library in
2022. Wednesday's presentation was Amazon's ( AMZN ) first at CinemaCon.
"We are committed to doing this for the long term," said
Mike Hopkins, head of Prime Video and Amazon MGM Studios. "When
Amazon ( AMZN ) commits to something, we tend to do it big."
Theater owners welcomed Amazon ( AMZN ) to their annual gathering,
hoping the company will fill a void left when Walt Disney ( DIS )
subsumed the Fox movie studio in 2019. Box office
returns in the United States and Canada remain below
pre-pandemic levels.
During Amazon's ( AMZN ) pitch, Chris Pratt joked with the audience
from a chair used as a prop in the movie "Mercy," the story of a
murder suspect trying to prove his innocence. Andrew Garfield
and Ayo Edebiri touted "After the Hunt," a thriller about a
scandal on a college campus. Hemsworth and Halle Berry teased
their heist movie "Crime 101."
Affleck took the stage to promote "The Accountant 2,"
correcting director Gavin O'Connor when he said the original
film made its debut nine years ago.
"It's been eight years, five months, two weeks, five days
and 10 hours," Affleck said, reflecting his character's
precision.
O'Connor praised Amazon ( AMZN ) for its pledge to send movies first
to theaters rather than straight to streaming.
"The streamers now are the gatekeepers," O'Connor said in an
interview with Reuters. "If they are not putting movies out in
theaters, this stuff can go away - no joke."
"They have to keep the flame going," he added.
Amazon ( AMZN ) recently took creative control of the James Bond
franchise. The company did not provide any clues about who it
will cast to play the famous British spy.
"We are committed to honoring the legacy of this iconic
character while bringing a fresh, exhilarating new chapter to
audiences around the world," said Courtenay Valenti, Amazon
MGM's head of film.