May 21 (Reuters) - Marketing tech firm MNTN ( MNTN ) said on Wednesday that it has raised $187.2

million in its United States initial public offering, setting the stage for another closely

watched listing that was delayed amid the "Liberation Day" market downturn.

MNTN ( MNTN ), which offers performance marketing and creative solutions via on-demand television

content, along with some investors, sold 11.7 million shares at $16 apiece, at the upper end of

its marketed range of $14 to $16.

The IPO valued the Austin, Texas-based company at about $1.24 billion ahead of its market

debut, which comes as a softening U.S. stance on trade has injected much-needed relief across

financial markets.

MNTN ( MNTN ) will start trading on the New York Stock Exchange on Thursday under the ticker symbol

"MNTN".

Founded in 2009 by Mark Douglas, MNTN ( MNTN ) launched its performance TV marketing (PTV) in 2018.

The number of customers for MNTN's ( MNTN ) PTV offering rose nearly 89% year-over-year for the three

months ended March 31, company filings show.

The company's arrival on the New York Stock Exchange will follow Robinhood

competitor eToro, whose bumper launch on the Nasdaq last week marked the first U.S. IPO

to make it to market after tariff uncertainty scuttled several planned launches.

MNTN ( MNTN ), which has Ryan Reynolds as its chief creative officer, estimates that ads on its

platform generated $27.1 billion of revenue for its customers from 2019 to 2024.

Funds and accounts managed by BlackRock ( BLK ) had indicated an interest in buying up to

$30 million worth of shares, the filing shows.

Morgan Stanley, Citigroup and Evercore are among the underwriters for the offering.