Salesforce Inc ( CRM ) announced an expansion of Einstein Copilot features Wednesday, introducing new tools for marketers and merchants. Shares were unchanged at last check.

What Happened: Salesforce ( CRM ) on Wednesday announced that its conversational AI assistant now helps businesses with daily marketing and merchandising tasks, in addition to its existing functionalities for sales and service.

Brands can now use Salesforce’s AI assistant to personalize customer engagements across marketing, commerce, sales and service. The new features include pre-built actions to simplify campaign creation by automatically generating marketing briefs, content and email campaigns. 

Einstein Copilot also helps merchandisers be more productive by simplifying commerce tasks. It streamlines storefront setup and generates personalized promotions to delight customers and drive higher conversion rates. It also surfaces insights to improve products discoverability and provides AI-powered SEO recommendations to increase revenue.

Salesforce’s AI assistant also allows retailers to harmonize enterprise data with customer data to create a single view to access and leverage across the entire customer journey, allowing merchants to boost revenue and efficiency.

Salesforce ( CRM ) also introduced Einstein Personalization, a new AI-based decision engine that allows brands to leverage real-time customer data to deliver marketing campaigns with personalized content and offers.

Einstein Copilot for marketers will be generally available this summer. Copilot for merchants is expected to release in beta in the fall. Data cloud for commerce will be generally available in the summer for B2B customers and in the fall for B2C customers and Einstein Personalization will be available on a restricted basis this summer.

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Salesforce ( CRM ) is due to report its financial results for the first quarter after the market close on May 29. The company is expected to report earnings of $2.38 per share on revenue of $9.14 billion, per Benzinga Pro.

CRM Price Action: Salesforce ( CRM ) shares were flat for the session, hovering around $283.75 at the time of publication, according to Benzinga Pro.