April 12 (Reuters) - Salesforce ( CRM ) is in advanced

talks to acquire data-management software provider Informatica ( INFA )

, the Wall Street Journal reported on Friday, citing

people familiar with the matter.

The price of the deal being discussed is below

Informatica's ( INFA ) current stock price of $38.48, which is a

potential complication factor, the Journal said.

Salesforce ( CRM ) and Informatica ( INFA ) did not immediately respond

to a Reuters' request for comment.

Informatica ( INFA ), based out of Redwood city, California, is a

cloud management company and has a market capitalization of

about $11.35 billion.

In early 2023, Salesforce ( CRM ) had become a target for

activist investors to push for changes resulting in cost cuts,

increased share buybacks and a dismantled mergers and

acquisition committee.

San Francisco based Salesforce ( CRM ) has historically had a

keen interest in deals and investments.

The customer relationship management technology provider

last month

led

a $106 million funding round for Nvidia ( NVDA ) backed

Together AI.

Salesforce ( CRM ) in 2020

acquired

workplace messaging app Slack Technologies in a $27.7

billion deal, which is the cloud-computing pioneer's largest

acquisition.