Oct 13 (Reuters) - Salesforce ( CRM ) unveiled its

artificial intelligence platform, "Agentforce 360", across the

cloud software provider's suite of tools on Monday, aiming to

help clients with automation of routine tasks and attract more

customers.

Software firms are strengthening their products with new

features to better compete in the industry where clients are

looking to rein in costs by deploying AI agents, which can take

actions on behalf of users.