Salesforce, Inc. ( CRM ) shares are trading higher on Tuesday. The company introduced Agentforce, which is a new feature that enables companies to develop AI agents capable of autonomously performing tasks across various business functions.

Agentforce uses advanced reasoning to make decisions and execute actions, such as resolving customer inquiries and optimizing marketing campaigns. These agents operate independently, triggered by data changes, business rules, or API signals.

Agentforce includes customizable out-of-the-box agents that are easily deployed using low-code or no-code tools, operating continuously across all channels.

The first available agent, the Agentforce Service Agent, outperforms traditional chatbots by handling a broad range of tasks, from simple inquiries to complex issues, with pre-built topics and actions for customer support.

Users can tailor these agents for different industries, such as retail for order management or financial services for billing and payment support.

The Agentforce layer is seamlessly integrated into the Salesforce Platform, leveraging data, AI, and Salesforce’s Customer 360 ecosystem, all built on a reliable foundation.

This integration enhances the capabilities of agents, allowing for unlimited scalability, proactive actions across various roles and channels, and contextual awareness of every customer interaction.

Read: ‘Copilot’s A Flop Because Microsoft Lacks The Data,’ Salesforce ( CRM ) CEO Slams Rebranding Of AI Tool To ‘Agents:’ ‘That’s Panic Mode’

Investors can gain exposure to the stock via iShares Expanded Tech-Software Sector ETF and First Trust DJ Internet Index Fund .

Price Action: CRM shares are up 1.87% at $299.26 at the last check Tuesday.

Image via Shutterstock

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