Feb 10 (Reuters) - Cloud software seller Salesforce ( CRM )

said on Monday that it plans to invest $500 million in

Saudi Arabia related to artificial intelligence, as countries

compete to secure investments in the nascent but critical

technology.

As part of the investment, Salesforce ( CRM ) will introduce

Hyperforce, its platform architecture delivered through a

strategic partnership with Amazon Web Services, in the country.

There has been a spate of announcements of new investments

in AI, as eagerness to strongly regulate the nascent technology

has waned, especially after U.S. President Donald Trump revoked

his predecessor's 2023 executive order that had put guardrails

around the technology.

Salesforce ( CRM ) will also partner with Capgemini, Deloitte,

Globant, IBM, and PwC to expand the use of Agentforce, its

product for customer service agents. It will also provide

support in Arabic language for its AI-related product suite.

The company made the announcement on Thursday at Saudi's

global tech event, LEAP 2025, where the country attracted $14.9

biilion worth of new AI investments.

Earlier this month, Salesforce ( CRM ) said it planned to setting up

a regional headquarters in Riyadh and upskill 30,000 Saudi

citizens by 2030.