09:43 AM EDT, 07/14/2025 (MT Newswires) -- Salesforce's ( CRM ) $25-per-share offer for Informatica ( INFA ) was selected over rival bids due to its execution certainty and faster closing timeline, RBC Capital Markets said Friday.

The investment bank said Informatica's ( INFA ) July 3 proxy filing detailed a competitive process involving six parties.

While another bidder matched Salesforce's ( CRM ) price, concerns about regulatory and execution risks led Informatica's ( INFA ) board to prefer Salesforce's ( CRM ) bid. The agreement includes a $363 million reverse termination fee payable by Salesforce ( CRM ), highlighting its commitment to closing.

RBC noted that Salesforce's ( CRM ) strategic rationale is to expand its data cloud and metadata infrastructure with Informatica's ( INFA ) ingestion and governance tools helping to address integration bottlenecks.

RBC also flagged investor concerns about a return to large-scale M&A.

"With the pending acquisition of Informatica ( INFA ), we now have concerns that Salesforce ( CRM ) has returned to its reliance on large M&A and desire to "own" too much, which may prove to be a distraction from the core," analysts said in the note.

RBC maintained a sector perform rating and $275 price target on Salesforce ( CRM ) shares.

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