Salesforce, Inc. ( CRM ) shares are trading higher Friday. The company revealed plans to hire over 1,000 employees to support the sales push for its new AI product, Agentforce, which targets the growing demand for AI-driven automation across various business functions. Here’s what you need to know.

What To Know: According to Bloomberg, Agentforce is designed to help companies set up AI agents capable of performing tasks like customer service, marketing and order management autonomously. The product integrates with Salesforce’s Customer 360 platform, making it part of the company's broader shift toward AI-powered business automation. Initial pricing for Agentforce is about $2 per agent conversation and Salesforce ( CRM ) reports positive initial customer feedback.

CEO Marc Benioff described the hiring expansion as a response to "amazing momentum" for the generative AI tool, noting positive customer feedback since its launch two weeks ago.

In addition to these new hires, Salesforce's ( CRM ) stock may have also gained momentum due to a "Golden Cross" technical signal, which indicates that its short-term (50-day) moving average has moved above its long-term (200-day) moving average.

Benioff commented on the move, highlighting the "incredible momentum" behind Agentforce and expressing confidence in the company's ability to capture new growth opportunities in AI.

CRM Price Action: Salesforce ( CRM ) shares were up 3.59% at $321.94 at the time of writing, according to Benzinga Pro.

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