LONDON, June 6 (Reuters) - Salesforce ( CRM ) has picked

London for its first AI centre, where it said industry experts,

developers and customers will be able to collaborate on

innovation and develop new skills.

The U.S. cloud software company, which is hosting 18,000

people at its annual London World Tour event on Thursday, said a

year ago it would invest $4 billion in Britain in the next five

years, including in artificial intelligence innovation.

Zahra Bahrololoumi, chief executive of Salesforce UK and

Ireland, said the company's customers were excited about the

benefits of AI, but were cautious about the emerging risks.

"No company will adopt AI unless they can trust it, which is

why we are so well positioned," she told Reuters, pointing to

Salesforce's ( CRM ) Einstein technology, which has a "Trust Layer" to

ensure customers' data is not compromised.

"We are sending a clear message to customers and partners on

AI, we are deeply committed to working closely together so that

you can reap the rewards of this transformative technology,

while ensuring it is a force for good," she said.