10:56 AM EDT, 09/19/2024 (MT Newswires) -- Salesforce's ( CRM ) new Agentforce product could drive the growth of its Data Cloud platform in the near term as customers look to "get their data estate in order" before assessing generative artificial intelligence, RBC Capital Markets said.

Agentforce will allow its users to build AI agents in their Salesforce Clouds, using their existing data, and automate basic tasks. The new product will have a credit/usage-based pricing model and RBC said in a Wednesday note that it can be monetized as a "platform for companies to be built on top of."

"While management noted the willingness to adopt Agentforce is the highest among AI products to date, we expect adoption to be measured," RBC added, noting that Salesforce's ( CRM ) AI strategy continues to be "underwhelming."

Agentforce is set to be generally available in October.

RBC has a outperform rating on Salesforce ( CRM ), with a $300 price target.

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