11:28 AM EDT, 07/16/2025 (MT Newswires) -- SEGG Media (SEGG), formerly known as Lottery.com ( SEGG ), announced an initial investment of 2 million pounds ($2.6 million) in London-based Veloce Media Group, a motorsport and gaming media network.

A second tranche, for an undisclosed amount, is expected to close by the end of July, SEGG said Wednesday in a statement.

The full transaction values Veloce at 40 million pounds and includes a call option for SEGG to acquire up to 51% majority ownership in two phases.

The investment is partly funding Veloce's recent acquisition of Quadrant, a motorsport content and lifestyle brand co-founded by Formula 1 driver Lando Norris, SEGG said.

SEGG shares rose 2.5% in recent Wednesday trading.

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