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SEGG Media Signs Commercial Agreement With India's Super League Kerala
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SEGG Media Signs Commercial Agreement With India's Super League Kerala
Jul 17, 2025 9:51 AM

12:32 PM EDT, 07/17/2025 (MT Newswires) -- SEGG Media (SEGG) said Thursday it entered an official football league partnership with India's Super League Kerala.

The five-year commercial agreement is valued at over $11.6 million, the company said.

The contract also marks the first live football rights acquisition for SEGG's Sports.com app, under which the companies will become the exclusive commercial and broadcast partner for the football league, according to a statement.

The company said it plans to monetize the contract through subscription, advertising, and licensing revenue, with the rollout expected ahead of the upcoming season.

Shares were up over 2% in recent trading.

Price: 1.21, Change: +0.03, Percent Change: +2.12

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