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Sellers on Amazon, MercadoLibre face competitive barriers, Mexico watchdog rules
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Sellers on Amazon, MercadoLibre face competitive barriers, Mexico watchdog rules
Sep 12, 2025 10:56 AM

MEXICO CITY, Sept 12 (Reuters) - An investigation into

Mexico's e-commerce market found that sellers on Amazon ( AMZN )

and MercadoLibre ( MELI ) faced barriers to competition, the

nation's anti-trust watchdog Cofece said on Friday.

However, the Cofece commission was unable to reach a

consensus to order corrective measures against the firms, it

added in a statement.

According to Cofece, Amazon ( AMZN ) and MercadoLibre ( MELI ) do not

provide sufficient information to sellers on how featured

products are determined, while they also grant greater

visibility to the products of sellers who contract logistics

services with the platforms.

They could have faced a fine from the watchdog, though

Cofece said no measures were ordered given a lack of certainty

regarding benefits entailed for consumers and small businesses.

After a

preliminary ruling

from Cofece in February, MercadoLibre ( MELI ) said it would

cooperate with the investigation, while Amazon ( AMZN ) said its

practices did not hinder competition.

The firms did not immediately respond to a request for

comment on Friday.

The local units of Seattle-based giant Amazon ( AMZN ) and

MercadoLibre ( MELI ), the dominant e-commerce player throughout Latin

America, account for more than 85% of online sales in Mexico.

More Mexican consumers have turned to online platforms

for goods and services since the pandemic, and small and

medium-sized businesses have used e-commerce to reach more

shoppers.

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