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Senske Family of Companies Acquires Green ER to Join Emerald Lawns Brand in Texas
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Senske Family of Companies Acquires Green ER to Join Emerald Lawns Brand in Texas
Sep 16, 2025 6:24 AM

DALLAS, Sept. 16, 2025 /PRNewswire/ -- Senske Family of Companies (SFC) is pleased to announce its latest acquisition: Houston based, Green ER Lawns, Trees & Pest, Inc., a respected lawn care provider with a strong reputation for personalized service and customer care. As part of the acquisition, Green ER will rebrand as Emerald Lawns, SFC's premium lawn care provider serving Texas. This alignment ensures that customers will continue to receive the same trusted service under a well-established statewide brand. This acquisition represents another important step in SFC's strategic growth, strengthening its commitment to offering exceptional home services across the country.

Green ER was founded by Luis Martin, a seasoned professional with decades of industry experience. He built the business on a foundation of quality service, transparent communication, and employee growth. His decision to join forces with SFC ensures that both his employees and customers will benefit from the resources and opportunities of a larger organization with a proven track record of serving customers across Texas.

"SFC is thrilled to welcome Green ER to our growing family of companies," said Casey Taylor, CEO of Senske Family of Companies. "Green ER has earned the trust of its customers through consistent results, quality programs, and a customer-first approach. We look forward to building on that foundation and welcoming those customers and employees to Emerald Lawns."

Reflecting on the acquisition, Luis Martin shared, "My goal has always been to create programs that deliver the best results for customers while fostering a workplace culture where everyone feels valued. I am confident that SFC is the right partner for both my employees and our customers."

The transition from Green ER to Emerald Lawns will be seamless, ensuring uninterrupted service for customers under the new brand, while also creating expanded opportunities for employees within SFC's larger organization.

About Senske Family of Companies: Since securing investments from the private equity firm GTCR, the Senske Family of Companies has completed twenty acquisitions. SFC serves customers in sixteen U.S. states as well as Canada and remains committed to its international expansion strategy by actively seeking partnerships with distinguished home services companies.

More on SFC's M&A process can be found at https://www.senskefamilyofcompanies.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/senske-family-of-companies-acquires-green-er-to-join-emerald-lawns-brand-in-texas-302557601.html

SOURCE Senske Family of Companies

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