TOKYO, Oct 4 (Reuters) - Japan's Seven & i Holdings ( SVNDF )

has approached private equity funds and other parties

about a potential sale of its Ito-Yokado stores and

supermarkets, Bloomberg News reported, citing people familiar

with the matter.

Based on earnings multiples, the sale value could reach 320

billion yen ($2.19 billion), Bloomberg said, citing one of the

sources. That follows a report on Thursday that Seven & i ( SVNDF ) is

considering selling part of its Seven Bank ( SEBNF ) unit.

A Seven & i ( SVNDF ) spokesperson, responding to the report, said:

"It is not something officially announced by our company, and we

do not comment on market rumours."

Last month, the parent company of the 7-Eleven convenience

store chain rejected a $38.5 billion offer from Canada's

Alimentation Couche-Tard ( ANCTF ) that would have been the

largest corporate foreign buyout of a Japanese company.

Seven & i ( SVNDF ) has been under pressure from activist investor

ValueAct Capital in recent years to improve its asset allocation

and has sold down stakes in other lower-performing assets.

The company said in April it was considering a listing of

its superstore business, which mainly comprises supermarkets, as

part of a plan to maximise corporate value.

($1 = 146.4400 yen)

(Reporting by Rocky Swift; Editing by Muralikumar Anantharaman)