Salesforce, Inc. ( CRM ) shares are trading higher on Tuesday. The company disclosed that SharkNinja, Inc. ( SN ) is adopting its Agentforce and Commerce Cloud solutions to enhance personalized customer service through autonomous agents and support its global expansion efforts.

Agentforce is expected to aid SharkNinja ( SN ) in deploying AI agents that autonomously handle tasks across various business functions.

Notably, Agentforce will provide SharkNinja ( SN ) with a 24/7 digital workforce to assist customers with purchases, product inquiries, troubleshooting, and returns, reducing human agent workloads and enabling them to focus on more impactful interactions.

Agentforce is anticipated to streamline tasks such as guiding purchases, resolving product queries, and managing returns, allowing human agents to focus on high-value engagements and enhancing the overall customer experience.

SharkNinja ( SN ) will leverage Commerce Cloud to unify customer data, enabling personalized shopping experiences and better tracking of global customer engagement.

Adam Evans, EVP & GM of Salesforce AI Platform, said, “By integrating customer data with service and support functions, Agentforce enables SharkNinja ( SN ) to deliver an exceptional experience at every touchpoint — building customer loyalty and keeping them coming back time and time again.”

Investors can gain exposure to the CRM stock via iShares Expanded Tech-Software Sector ETF and First Trust DJ Internet Index Fund .

Price Action: CRM shares are up 1.3% at $323.21 at the last check Tuesday.

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