* Shein loses bid to hold Temu liable for copyright
infringement
* Ruling follows first trial in global legal battle between
rivals
* Court says Temu was only 'intermediary' for merchants
* Temu's competition law case against Shein to be heard in
2027
(Recasts, adds detail from ruling, reaction in paragraphs 4-11)
LONDON, Aug 13 (Reuters) - Online fast-fashion platform
Shein on Thursday lost its London lawsuit against rival Temu
over alleged copyright infringement, in a ruling that could be
beneficial for online marketplaces hosting third-party sellers.
The ruling, which comes as Shein aims for a more than $30
billion valuation in a Hong Kong initial public offering,
concerns the first round of the companies' London legal battle.
Temu's counterclaim that Shein broke competition law by tying
suppliers to exclusive agreements is due to go to trial next
year.
Shein had accused Temu of breaching its copyright "on an
industrial scale", arguing at a trial in May that Temu - owned
by PDD Holdings ( PDD ) - used photos of Shein's own-brand
clothing to "piggy-back" on a more established competitor.
Judge Kelyn Bacon rejected Shein's arguments that Temu
infringed Shein's copyright and said that, even if it had
infringed, Temu would not be liable.
Shein had initially argued that Temu reproduced Shein's
photos, but did not pursue that at the trial as Temu's servers
are outside the United Kingdom and any reproduction was outside
the UK, Bacon said in her ruling.
A Shein spokesperson said there was no dispute that Shein
owned the thousands of photos it had sued over and that they had
appeared on Temu's website.
"Yet despite copying on an industrial scale, it has avoided
liability in the UK simply because the servers supporting its UK
website happen to sit in Ireland," the spokesperson said. Temu
did not immediately comment.
FAST-FASHION RIVALS FACE OFF
The case is part of a global legal battle between Shein and
Temu, which have expanded rapidly in international markets with
low-cost clothing, accessories and gadgets.
In her written ruling, Bacon rejected the argument that Temu
authorised the infringement of Shein's copyright by merchants
who uploaded photos to its website, saying Temu "prohibits
merchants from uploading infringing content".
The judge also significantly ruled that, if there had been
copyright infringement, Temu could have relied on the so-called
hosting defence, because it was only an "intermediary" and did
not have the requisite knowledge of any infringement.
"In so far as any infringements could be established in this
case, Temu did not have either actual knowledge of the
infringements or awareness of facts or circumstances from which
the infringements would have been apparent," Bacon said.
She also upheld Temu's counterclaim, which sought damages
for having to remove listings when Shein obtained an injunction
in relation to images for which Shein did not own the copyright.