SAO PAULO, Aug 13 (Reuters) - Ecommerce platform Shopee,

owned by Singapore's Sea, launched on Thursday a new

service to deliver products in up to four hours in Brazil,

starting in the fresh food market in the country.

* Shopee said the new service had been under tests so far,

and that it will initially focus in the Sao Paulo metropolitan

region.

* The service will kick off with more than 4,000 sellers,

and will include sales of groceries, such as fresh, perishable

and frozen foods, as well as pet products and clothes.

* Retailer Americanas and food delivery firm Daki

will be among Shopee's partners in the new model, which is

called "Turbo".

* Shopee has over 3 million sellers in Brazil, and its one

of the main players in the local ecommerce, competing with

players such as MercadoLibre ( MELI ) and Amazon ( AMZN ).

* Earlier this year, Amazon ( AMZN ) launched the Amazon Now service,

starting with perishables in Brazil pledging to delivery

groceries within 15 minutes.

(Reporting by Andre Romani, Editing by Iñigo Alexander)