June 24 (Reuters) - Shopify ( SHOP ) made its

artificial intelligence-powered tools, including the Sidekick

assistant and image-generation feature, available to more users

on Monday, in a bid to increase the appeal of its e-commerce

platform and boost revenue growth.

Customers can now use its editing tool on their smartphones

to enhance images used in promotional materials, including

emails, the Canada-based firm said at its biannual products

event. The feature was previously restricted to only editing

product images online.

Shopify ( SHOP ) also expanded access to Sidekick, its chatbot that

helps merchants with queries, including insights on customer

behavior, that was in testing since last year with more than

2,000 users.

The company has released over 150 updates designed to create

a more integrated platform to enable merchants to have a

unified, seamless experience scaling their business, said

Shopify ( SHOP ) President Harley Finkelstein.

The company had said last month it would invest in marketing

after it forecast its slowest quarterly revenue growth in two

years, which plummeted its stock to a six-month low and wiped

off C$25.25 billion in market value on the day.

Growth at Shopify ( SHOP ) had boomed during the pandemic when the

stay-at-home orders forced consumers to turn online, but high

inflation and uncertain consumer spending in recent years have

hit its main user base of small- and medium-sized businesses.

Its market capitalization has fallen by more than half from

the peak in November 2021 to C$112.67 billion ($82.22 billion)

at present.

Some analysts, however, see the recent weakness as a buying

opportunity.

"SHOP's R&D investment dwarfs peers', culminating in an

unrivaled array of features and capabilities that keep the

company on the cutting edge," analysts at J.P.Morgan said,

adding that the company has only penetrated 11% of its total

serviceable market worth $60 billion.

($1 = 1.37 Canadian dollars)