01:00 PM EDT, 05/21/2025 (MT Newswires) -- Shopify ( SHOP ) introduced an AI store builder and other tools to bolster prospects for merchants.

The store setup involves simply outlining keywords about a brand or product alongside the latest Horizon theme foundation for customization, Shopify ( SHOP ) said Wednesday in a blog post.

Other tools include AI shopping agents that showcase products across popular conversational platforms such as Perplexity, a "knowledge base" app that creates AI-friendly answers to common customer questions and a Sidekick upgrade, the company said.

Shares of Shopify ( SHOP ) fell 1.6% in recent trading Wednesday.

Price: 104.77, Change: -1.66, Percent Change: -1.56