LONDON, Sept 5 (Reuters) - Online searches for vintage
Armani clothes have surged since Italian fashion designer
Giorgio Armani died on Thursday, as shoppers scoured second-hand
outlets for his styles.
Armani, who led his eponymous company and remained in
control of designs right up until his death at 91, was prolific,
producing everything from expensive high-end suits to more
modestly priced jeans and sportswear under the Emporio Armani
brand.
Searches containing the word "Armani" on Vinted, Europe's
biggest second-hand clothing marketplace, were almost three
times higher than average on Thursday following the news of
Armani's passing, a spokesperson for Vinted told Reuters.
U.S. luxury resale site The RealReal ( REAL ) said searches for
Armani were up 212% on Thursday compared to Wednesday. And
Google searches for "vintage Armani" also spiked on Thursday,
according to Google Trends data, with interest particularly high
in Armani's native Italy and in the UK.
On second-hand fashion app Vestiaire Collective, users
across Europe listed their Giorgio Armani pieces for sale on
Friday, including a black 1990s silk blazer for 245 pounds
($330.97) and a leather and rabbit fur jacket from 2002 for 571
pounds ($771.36).
Ammar Boulai, who runs luxury second-hand menswear boutique
Chez Ammar in Paris, said he would not be surprised to see an
uptick in demand for Armani suits from the 1970s and 80s, on the
back of the current trend for retro styles with wide trousers
and fluid fabrics.
"Four or five years ago, these 80s style suits were
impossible to sell. Now they are really in vogue, but impossible
to find," said Boulai.
"It's hard to tell how much is in stocks and will re-enter
the market. Armani produced a lot, had many sub-brands, so there
must be a lot out there... maybe people will open their drawers
now," he added.
($1 = 0.7402 pounds)