JOHANNESBURG, Aug 21 (Reuters) - Shoppers at Checkers
supermarkets in South Africa could soon be cruising the aisles
with "smart" trolleys that let them know how much money they are
spending and include in-built payment terminals, the chain's
owner Shoprite said.
Similar high-tech shopping trolleys have been rolled out or
piloted in other countries including Chile via Walmart ( WMT ),
and the U.S. and Australia through Coles, but this is
the first time they are being trialled in South Africa.
The pilot comes as Shoprite's upscale Checkers chain ramps
up its challenge to Woolworths for South Africa's
mid-to-affluent consumers in the lucrative upmarket retail
space.
The two retailers have been investing heavily in sleek store
designs, cutting-edge retail technology and premium product
lines.
Following initial testing by office employees at a Checkers
supermarket in Cape Town from mid-August, 20 of the new trolleys
will be made available to customers at two of the chain's
stores, Shoprite said in a statement on Wednesday, without
saying how much it had invested.
Called the Xpress Trolley, the shopping cart lets shoppers
scan items as they go, track a running total on a digital screen
and pay directly on the trolley without needing to queue at a
check-out. The screen also assists with in-store navigation.
Shoprite said the trial was part of its strategy "to become
South Africa's most profitable and seamless omnichannel
retailer".