12:33 PM EST, 03/08/2024 (MT Newswires) -- Simply Better Brands Corp. ( SBBCF ) Friday announced the further expansion of TRUBAR in the convenience channel with the addition of Sheetz, a major mid-Atlantic convenience chain, as its newest retail brand partner.

"The convenience channel is critical to building consumer awareness and trial and we're excited to introduce the TRUBAR brand to Sheetz customers," said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBrands, in a statement. "Sheetz is a fast-growing, highly respected leader in the convenience category and its mission to provide fast, friendly service and quality products in clean and convenient locations aligns with our brand purpose."

TRUBAR will be distributed chainwide across the more than 700 Sheetz outlets in Pennsylvania, West Virginia, Virginia, Maryland, Ohio, and North Carolina. The distribution will feature TRUBAR "Oh oh cookie dough," "Daydreaming about donuts" and "Smother Fudger Peanut Butter" bars.

Price: 0.43, Change: +0.02, Percent Change: +3.66