12:01 PM EDT, 04/28/2025 (MT Newswires) -- Simply Better Brands ( SBBCF ) on Monday said it launched its TRUBAR in Costco Warehouse Club locations across Mexico, saying it's the second international market launch for the brand after its recent introduction in Costco Canada.

A statement noted that TRUBAR is being launched in all 42 of Costco's warehouse club locations in Mexico featuring two of the brand's most popular flavor varieties, "Oh Oh Cookie Dough" and "Daydreaming about Donuts."

"We are very excited to introduce TRUBAR to the Mexico market and build on our partnership with Costco which continues to be a key pillar in our strategy to drive trial and build consumer awareness of our clean ingredient brand," said Chief Executive Officer Erica Groussman. "As our second international launch, this marks an exciting step forward in making our clean-ingredient, better-for-you snacks accessible to health-conscious consumers globally. We look forward to introducing TRUBAR to health-conscious consumers in Mexico and growing our international footprint in additional markets."

The company's shares were last seen down $0.01 to $0.84 on the TSX Venture Exchange.

Price: 0.83, Change: -0.02, Percent Change: -2.35