03:01 PM EST, 01/15/2025 (MT Newswires) -- Simply Better Brands ( SBBCF ) , which operates in the plant-based, natural, and clean ingredient space, on Wednesday said it has initiated the rollout of TRUBAR bars in select Sam's Club warehouse stores across the U.S., citing it as "a key strategic addition" in expanding the brand's North American distribution footprint with key retailer partners.

"Securing distribution of TRUBARTM in Sam's Club stores is another key addition to our growing presence in the warehouse channel which plays a critical role in building brand trial and awareness," said co-founder and CEO of TRUBART, Erica Groussman.

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