08:49 AM EDT, 10/17/2024 (MT Newswires) -- Simply Better Brands ( SBBCF ) on Thursday announced a further distribution expansion of its Trubar in the convenience channel with the addition of more than 25 regional store brands operating under GPM Investments, one of the largest convenience store chains in the U.S.

Trubar will soon be available across more than 1,400 GPM locations in more than 30 states in a wide range of well-known regional convenience chains, the statement noted.

"The convenience channel is critical to our strategy of building consumer awareness and trial of Trubar and we're excited to introduce our brand to this large group of strong regional convenience stores," said Erica Groussman, Co-Founder & CEO of Trubar. "These high-traffic convenience locations offering consumers "grab-n-go" meal replacement options are a great fit for the bar category and an attractive growth opportunity for Trubar."