08:37 AM EDT, 10/09/2024 (MT Newswires) -- Simply Better Brands ( SBBCF ) said Wednesday that it initiated the select nationwide rollout of TRUBAR in Walmart stores across Canada.

The company said TRUBAR will soon be available in more than 1,000 US and Canadian Walmart stores following an online launch at walmart.com.

With the addition of Walmart, the company said the TRUBAR brand is now available in more than 12,500 stores across North America.

"Partnering with Walmart and our new broker will help TRUBAR become a household name across the country," said Erica Groussman, co-founder and CEO of TRUBAR. "Our continued success has energized our mission, and we look forward to sharing our brand with even more consumers nationwide."